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The iGaming industry has seen steady growth over the past few years, with more and more operators entering the online gambling stage, and it is projected to reach USD 153 Billion by 2030. This means that staying ahead of the competition and being different from the rest is becoming increasingly difficult.

What is a Gambling Website?

Gambling is among the most popular types of pleasure or pastime on the Internet. A gambling website is an online platform that allows users to bet on various sports events or casino games. It is also a form of entertainment for many people who enjoy playing games of chance.

Nowadays, gambling sites have become more than just a place to gamble and more than just sites for browsing. Due to the fact that they are multi-faceted and provide many services, they are considered a one-stop shop for gambling.

A gambling website can refer to mobile applications and desktop applications. It can be an essential sports betting app or a more advanced online gaming ecosystem that includes live streaming, in-game betting and a virtual reality casino.

What are the Benefits of a Gambling Website?

New and exciting gambling methods are made possible by technological advances, and more people are flocking to online gambling. Given the explosive growth of the gambling industry, gambling websites offer a full range of benefits

  • Your target audience is wider

Unlike traditional land-based gambling, where customers are mostly limited to locals, a gambling website expands your target audience to the whole world or at least to places where online gambling is legal.

  • Finer selection of offers

One of the gambling websites’ many advantages is offering thousands of services besides sports betting and casino games. Because the cloud is virtually limitless, nothing stops you from growing endlessly in the digital world.

  • More convenient for players

Players love gambling websites since they can play their favourite games and bet on their favourite sports without leaving the comfort of their homes. They can play from anywhere with only an internet connection and their

devices, be it a mobile phone, tablet, laptop or desktop computer.

  • Lower costs

Running a gambling website is much more cost-effective than running a land-based gambling business. When you buy a domain, it’s a one-time payment in most cases, and online gambling licences tend to be cheaper than regular licences. And of course, you do not need to pay for additional staff.

How to Create a Gambling Website?

When you are creating your own gambling website, there are actually several ways to do it:

  1. Gather an in-house team to develop the website from scratch
  2. Give over development and design responsibilities to a third-party company
  3. Order a website on a professional platform from a B2B iGaming company

Let’s take a look at each separate case to see which option suits you better.

In-house Team

In-house team

Least time and resource saving

  • Maximum control over the development process
  • Highly time consuming (12-18 months)
  • Most expensive amongst the listed options
  • Need a team of experienced developers
  • Need to corespond with payment integrations

You get maximum control over the development process when you develop a gaming website from scratch. However, this approach is also the most time-consuming and most expensive of all listed here.

First, you need to find a team leader who knows how to create a gaming website, as the site’s back office has a particular architecture. The website should also be compatible with various third-party software such as payment processors, gaming and betting content, etc.

An in-house solution is only recommended if you have a solid budget and development time. The process can take 12-18 months before the website is rolled out and will be expensive. And unfortunately, in most cases, in-house development does not justify the effort invested.



Medium time and resource saving

  • No need to hire a team of developers
  • Price depends on your requirements
  • Shifting deadlines

In terms of price, this approach is somewhere in between. When working with a contractor, you can agree on the terms of deployment. You can also understand the cost of development, which allows you to plan your expenses on a global scale. However, this ideal model will only work if the contracting company can deploy the product in a timely manner. Deadlines often shift when it comes to projects of this scale and complexity.

Platform from a B2B iGaming Company

Platform from a B2B iGaming Company

Most time and resource saving

  • Readily-made code
  • Ready-to-launch website
  • Built-in payment systems
  • Extra tools for marketing
  • None

This is one of the most favourable approaches to creating gambling websites. In this case, you don’t have to provide even one line of code because you are renting professional software. Such solutions are usually offered by gambling aggregator companies willing to provide a ready-to-launch website with gaming content and built-in payment systems of your choice.

Let’s see why it’s the favourite choice for creating websites.

  1. Ordering a website on a professional platform from a B2B iGaming company is the most time and resource-saving of all listed above.
  2. Most of these sites are really worth the money because professionals develop them.
  3. Any of these aggregator companies can improve the quality of their platform by using the performance metrics provided by their clients’ websites. It means that the platform-based website will probably receive regular updates.

Planning Website Design

When starting a gambling websiteit is important to consider that if your users do not like the website, they are unlikely to stay on it for a long time. Everything is important in this aspect, from visual effects to how it looks and feels. Considering the competition between gambling sites, you need to invest as much as required in your front-end development and design because it is the most important aspect for your players when choosing among tens or hundreds of similar betting websites.

We are going to talk about which aspects you should focus more on to have the perfect website design.


Be too attentive to not overload your site with unnecessary graphics or elements that might slow down your website and affect the overall gaming experience. Keep in mind that first impressions are vital to an online business and speed plays a crucial role in how the audience perceives your brand online.

Take a look at some of the top reasons why it’s important to optimise your website’s speed.

  1. The high speed provides an impressive user experience. When a player or just a visitor opens a website for the first time, he expects it to load quickly (within 3 seconds).
  2. Speed affects the SEO rankings of a website. Google has made it very clear that it considers fast load speed as a positive ranking factor.
  3. Speed affects conversion. Be aware that Google penalises sites with slow page loading speeds, and, more importantly, customers or visitors do not return to web pages that take too long to load. This results in a loss of leads and profits.


Working with colours can be tricky as there are many variables to consider when designing websites. When used correctly, colour – along with good typography, can be one of the single most important aspects of website design, so choosing a palette early in a project is essential and should ideally be limited to two or three colours so as not to complicate the site design and overload users.

Here are some of the key roles that colour plays in website design.

  • Navigation

With a well-designed user interface, colours help visitors navigate the website, guiding them through the website content easily and quickly. 

  • Content hierarchy

Colours help build a content hierarchy, focusing visitors on key information and calls to action.

  • Improved user experience

When used creatively, keeping in mind the needs of the target audience and the content of the site, colours can really change the user experience for the better.

  • Brand recognition

Colours are used in branding to help build the image for your website or influence how people perceive it in general.

Responsive Web Design

Because we live in a multi-screen society, it’s important that your website be viewable on as many devices as possible because you never know which device someone will be using to view your website. With responsive web design, instead of creating multiple websites for different screen sizes, you can create just one website that automatically scales up or down according to the device it’s viewed on.

Let’s see the benefits of responsive web design:

  • Cost effectiveness

Maintaining separate sites for your mobile and non-mobile audiences can be expensive. By using responsive design, you can save money by eliminating the cost of paying for a mobile site. You will only need to invest in a single website design to appeal to reach all visitors and all devices.

  • Flexibility

Once you have a responsive website, you can make changes quickly and easily. You don’t have to worry about making changes to two sites.

  • Improved user experience 

Responsive design offers a much better user experience and can help convince people to give your company a chance. Since zooming and scrolling will be eliminated, the content will be viewed faster, and the overall experience for visitors will be much more positive.

  • Profit from SEO 

Given Google’s preference for mobile-optimised websites, responsive design can help with SEO. Responsiveness can help boost your search results significantly with other SEO factors.

  • Ease of management

Responsiveness takes a lot of the stress out of running a gambling website. This will allow you to make changes yourself, quickly and easily, without having to hire a designer to handle every aspect of your website. Plus, with only one website, the other elements of your marketing will be much easier to manage.

Important Features for Gambling Website

There are so many gambling websites out there nowadays that in order to create a competitive website with better prospects, your website needs to have some must-have features.

Let’s take a closer look at each of the factors to help you avoid some pitfalls that can quickly turn your players away from the site.

  • Registration & profile management

To start gambling, the users should firstly sign in to the website. It’s essential to offer users several options for signing in via phone number, email or social media account. And for a higher security level, the user should log in to their account every time. 

  • Payment systems

In order to show that your site is a trustworthy, reputable place, it requires easy deposit and withdrawal options. It is better to offer users several payment options to choose from. In addition, you can set limits on the minimum and maximum amounts that can be cashed out at once.

  • 24/7 customer support

Good customer service is the backbone of any business, and gambling sites are no exception. There are a few things that customers expect from gambling sites, such as 24/7 availability, quick responses to their queries, and of course, friendly and helpful support representatives.

  • Security

Security is fundamental in gambling, and players should never feel insecure when using your website. You should do everything to ensure that your customers’ personal information remains safe and protected. 

  • Bonus system

To engage your customer, you must structure flexible and varied bonus offers. Bonuses not only diversify gambling but also make the process more exciting. You can offer bonuses for signing up, bonuses for playing a specific game, and so on.


We hope that with this informative article, it will be easier for you to create a successful gambling website and avoid mistakes that can lead to unpleasant failures.